"Puma on track for millions of pounds' worth of free publicity as images of Prince Harry posing with Usain Bolt go global." - The Guardian, March 7, 2012
Well, however much that tiny logo on Harry's shirt earned Puma, it cannot be close to the windfall that big Jamaica on his chest brought to this country. No doubt the picture and video of King Usain and the Prince doing 'the arrow' will also be a poster child for the 2012 London Olympics.
The entire Jamaican tourist industry must be grinning ear to ear, and those myopic 'stop waste the $3 million pon white man colonialist and feed poor people' grandstanders must feel rather foolish now.