Politics can decide the destinies of nations. But to many people an election is just another exciting contest where I want my side to win no matter what. And party candidates and voters find it as difficult to be objective as football players and fans. 'The press is biased!' is the political equivalent of 'The referee is a thief!'
No doubt individual media players, from newspaper owners to reporters to cameramen, have their personal prejudices. But in those countries with a tradition of a free and fair media - among which Jamaica is thankfully numbered - the collective press is nearly always an objective onlooker that calls it as it sees it. Market forces make it rather difficult for our almost 20 radio stations, three national television stations, three national daily newspapers, two national weekly newspapers, and many local papers and cable channels to all have a consistent partisan bias.